Sometimes I am an art director and sometimes a copywriter.

Tired to answer to "what the hell are you?",

today I am happy to say that I am just a creative, a creative director.

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I started my career doing proper advertising, then I fell in love with new and alternative media – found out that fun is mixing it all together.

I 've been working  for small, medium and big agencies on small, medium and

big accounts.

My specialties are:

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Creating adv omnichannel campaigns (ATL, BTL, Digital, Social, Influencer and Creator Marketing, Events), audio/video/photo production leader, assessing communication strategies, implementing the client's creative briefs, building creative team, optimizing time spending, expert in innovation (Gen AI, e-sports, metaverse, social commerce and so on), recognized humor expert.

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Short Curriculum:

2019/today: Co-founder at Micidial (Milan)

2023/2024: Executive Creative Director at H48 (Milan)

2019/2023: Chief Creative Officer at Digitouch (Milan)

2015/2019: Executive Creative Director at Conversion (Milan)

2011/2015: Executive Creative Director at BCUBE Publicis (Milan)
2008/2011: Creative Director at Now Available (Milan)
2006/2008: Art Director Senior at BCUBE Publicis (Milan)
2001/2006: Art Director Senior at Wlf Brand Portal (Milan)
2000/2001: Art Director at Ogilvy & Mather (Milan)