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Adv for advertising.

Sometimes I am an art director and sometimes a copywriter.

Tired to answer to "what the hell are you?",

today I am happy to say that I am just a creative, a creative director.

I started my career doing proper advertising, then I fell in love with new and alternative media – found out that fun is mixing it all together.

I 've been working  for small, medium and big agencies on small, medium and

big accounts.

My specialties are:

Creating adv omnichannel campaigns (ATL, BTL, Digital, Social, Influencer and Creator Marketing, Events), audio/video/photo production leader, assessing communication strategies, implementing the client's creative briefs, building creative team, optimizing time spending, expert in innovation (E-sports, Metaversus, Social Commerce and so on).

Short Curriculum:

2019/today: Chief Creative Officer at Digitouch (Milan)

2015/2020: Executive Creative Director at Conversion (Milan)

2011/2015: Executive Creative Director at BCUBE Publicis (Milan)
2008/2011: Creative Director at Now Available (Milan)
2006/2008: Art Director Senior at BCUBE Publicis (Milan)
2001/2006: Art Director Senior at Wlf Brand Portal (Milan)
2000/2001: Art Director at Ogilvy & Mather (Milan)
2000: Art Director at Lowe Lintas (Milan)
1999: Art Director at Ogilvy & Mather (Lithuania)
1998: Art Director at Radio dla Ciebie (Poland)

Some client who dared to be my client:


Adidas, Agos, Aprilia,  Aviva, AWD, BMW, BMW Motorrad, Canali, Ceres, Coca -Cola, City Bank, Comedy Central, Emergency, Fernet Branca, Gilera, H3G, Hip Hop, IBM, Indesit, Investar, MINI,  Molinari, Motorola, Natuzzi, Pompea, SKY Cinema, Sun Microsystem, Tele2, Vanity Fair, Vobis, Woolwich Bank, Zurich Connect.


Acat, AIDO, AIRC, All Music, Apt Trentino, Peace Reporter, Nessuno tocchi Caino, Naga, Fineco, Galbusera, il manifesto, Mondadori (Donna Moderna, Panorama, Per Me), Repubblica, l’Espresso, Expert, CHL, Virgilio, La7, Città di Venezia.

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